Maintaining a website or mobile app is a necessary step to become or remain relevant in commerce today. If your business has a website, and that website tracks visitor data, your website needs a comprehensive privacy policy agreement. Regardless of the data collected and whether that data is generated by your customers, your subscribers, or...
Small businesses need an active, legally-compliant, and up-to-date website to drive new business. E commerce has increased through every industry, and you need a web presence to keep up. Whether or not you sell your products or services online, potential clients and customers will look to your website to determine if you are a legitimate...
An effective Terms of Use agreement for your business’ website will form the basis for all subsequent interactions between visitors and your company. All interactions on your website are governed by your company’s Terms of Use (also known as the Terms of Service or a Terms and Conditions agreement). Once the visitor agrees to the...
Most people have seen hundreds or thousands of Terms of Service and Privacy Policies in their lifetimes. You have probably seen several today and not even realized it. What you might not have realized is that these bland web pages are incredibly important for protecting businesses. As an attorney who writes website Terms of Service...
How can a non disclosure agreement (NDA) help your small business? All business relationships are built upon trust. No matter the size of your business, being able to rely on your employees and partners is critical for maintaining peace of mind. Using NDAs to legally ensure that vital information remains private reinforces trust. What Is...
The for-profit or non-profit business you run likely owns an array of intellectual property often called “IP” for short. The federal government defines “intellectual property” as “creations of the mind, such as inventions; literary and artistic works; designs; and symbols, manes and images used in commerce.” As a business owner, you may have patents, trademarks,...
As an attorney who supports small businesses for a living (and a small business owner myself!), I know that intellectual property is one of the most essential and personal components of your business. You’ve worked hard to turn your ideas into a real, thriving business, and your intellectual property is the representation of everything you’ve...
As a small business owner, creating unique value in the marketplace is how you stand out from the pack and gain a competitive advantage. If you’ve done any sort of marketing, you know that the key to a successful marketing campaign is to differentiate your business’ products or services from what everyone else is offering....
After you’ve formed your small business, a critical next step is to determine the extent of your liabilities. As part of this process, you’ll want to perform a risk analysis to decide what types of small business insurance you need. While structuring your business as a LLC or corporation protects your personal assets from...
Congratulations on having a million-dollar idea! For some entrepreneurs, coming up with the concept for a new product or service is the most challenging part of starting a business. For others, it is all the complicated steps you have to take to get your business off of the ground. Drawing on my experience as a...
