We live in an era where your creativity, originality, and authenticity are the real intellectual assets of small businesses and nonprofits. Therefore, the protection of those intellectual assets should become a business owner’s top priority. A trademark registration ensures that your unique brand identity and voice remain that way. 

If you are a small business, nonprofit, or entrepreneur looking for a trademark attorney in Cary, NC, this post is for you. Trademark registration is a nationwide service but having someone local to help guide you through this process is always a great idea. 

What is a Trademark? 

Registering a trademark helps protect your business’ name, logo, slogan, and other brand properties that help identify you and the products and services you sell. Whether you are a business, nonprofit, or entrepreneur, you can own a trademark to protect your unique brand assets. 

How Does it Work?

A trademark that is registered with the USPTO protects your product or service from damage to reputation or infringement by another entity, person, or business in the United States. A federally-registered trademark will give you and your business the right to pursue legal actions against anyone in the United States who infringes on your brand assets.

Benefits of a Trademark

Registering your trademark with the USPTO offers several benefits, including: 

• Stopping another person, business, or brand from using your trademark. 
• Making your brand stronger and more valuable.
• Adding credibility to your business.
• Creating greater brand awareness connected to the goods and services you sell.
• Preventing the import and export of counterfeit or infringing goods into the United States.
• Protecting your brand’s domain name and prohibiting others from using URLs that are confusingly similar to your trademark.

Is It Hard To Register a Federal Trademark?

Obtaining a federal trademark can be a time-consuming and legally complicated process. In fact, when someone files an application to register their trademark with the USPTO, they are starting a legal proceeding with the Federal government. Therefore, anyone who wants to register their trademark with the USPTO should use an attorney with experience registering trademarks. Failing to complete a trademark application correctly can significantly and negatively impact your ability to successfully register your trademark, and can result in costly mistakes. Once an application is submitted by a non-attorney, it can be extremely difficult later on for an attorney to do much to save a rejected trademark. So, it is best to hire a skilled trademark attorney to assist you, and a local trademark attorney will likely be more familiar with your brand and business needs. 

Benefits of hiring a Trademark Attorney in Cary, NC

A trademark attorney is responsible for advising you on the viability of your trademark when you’re developing your brand. Specifically,

your trademark attorney will carry out searches to ensure that you are not infringing on anyone else’s trademark as you develop your brand, which can save you from suits against your use of someone else’s brand.

Moreover, a trademark attorney will help you file your application to protect the trademark, and once its registered, your trademark attorney will help you monitor your mark for infringements, and can help you comply with all of the items that must occur to maintain the registration.

To summarize, hiring a trademark attorney can help in several areas, including:

• Trademark clearance searches
• Branding advice
• Counseling on your brand and intellectual property protection
• Trademark registration process and application with USPTO 
• Trademark protection advice
• Intellectual property licensing and assignment agreements and negotiations
• Cease and desist letters
• Trademark maintenance for the life of your brand

Meet Kristy Cook – Your Trademark Attorney in Cary, NC

Kristy Cook is the founder of Mod Law Firm in Cary, NC, a trademark attorney service offering legal guidance and support to local businesses, nonprofits, and entrepreneurs. If you are looking for reliable and easy-to-understand trademark services, Mod Law firm in Cary, North Carolina, can help. 

Let us handle the administrative burden and hassle of getting your trademark. From applying for a new trademark to maintaining existing ones, Mod Law firm oversees all aspects of the trademark process in the state of North Carolina and across the country.